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Preparing To Sell

Often inexperienced sellers will do the bare minimum to get their homes on the market, without realising that without proper staging, marketing and experienced sales methods they could be missing out on significant capital. This is why Blackshaw Real Estate ensures that each sale has the support of an experienced property specialist that can provide expert guidance throughout the entire sales process.

When selling your property there are a few things you can do to help improve your chances for a successful sale and maximise your return on investment. A Blackshaw Property Specialist can help you:

Work to make your property stand out

For even the nicest properties there is a lot that can be done to make them even more attractive to buyers, making small changes that in the end can make a significant difference to your bottom line. This might be as simple as consulting on how to best arrange your existing furniture and how to take effective photos of each room in the house.

For higher impact solutions you might consider home staging which looks at your home and brings in high quality, modern furniture or accessories and arranges the home to bring out the best in it.

Finally, our property specialists can also help advise on what kind of renovations or small home improvements you might consider to help boost your price without investing too much time, effort and capital in the changes. Striking this balance can be tricky which is why consulting an experienced real estate agent can be very helpful.

Assist in creating an effective marketing campaign

Just like with any sales venture effective marketing can make a significant difference to the success of your business. When selling your home it is important to take marketing into consideration to make sure that you are generating serious interest and reaching the right buyers. Blackshaw Property Specialists are experts at guiding marketing campaigns for property sales.

As most marketing is done online now this will often start with taking professional photos of the property. Good photos are vital to the process as the majority of buyers will judge a property based on first impressions online. If you do not have photos that stand out, it is likely you will be overlooked no matter how nice your property is.

Blackshaw will then help you boost your property’s online presence by setting up profiles on major real estate sites, assisting in writing an appealing description and guiding other marketing choices such as whether a video or 3D walkthrough is required.

Help you choose the best sales channels and methods for your property

Open house, private viewings, onsite auctions, online auctions, setting a sales price, all of these considerations need to be taken into account when looking to sell your property. Depending on the circumstances it might be better to go for an online auction or to wait a little longer to do an auction on site. Similarly, if you decide to set a sales price and it is too low or too high it can also negatively affect your return on investment. Having a professional guide you is the best way to make sure that your home is properly taken care of and sold at the best price possible.

Negotiate to maximise your return on investment

Once you have the interest of buyers it isn’t guaranteed that you will get the price that you want, which is why it can be helpful to have a property specialist by your side to help guide you on what a reasonable price would be, on when to hold out and when to ask for more money. Without this negotiating experience, it can be difficult to get a good return if you don’t know what you are doing.

Help you navigate government regulations and restrictions

Government regulations and restrictions are constantly changing when it comes to real estate, which is why it is important to have someone that understands the rules and can help you navigate changing circumstances when it comes to selling your home. This can help you do the right thing but also save you a lot of headache and research if you are not sure what you are supposed to be doing.

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27 Bougainville Street
Manuka ACT 2603

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